Anyways, the launch (March 4th) was graced by local celebrities, designers, and VIPs. From March 5th to March 8th, complimentary make-up session were conducted by M.A.C make up artists, mini private function especially for Cleo and Cosmopolitan readers, appearances by the Mild and Wild Kitty, and M.A.C Hello Kitty balloons were given away to the public.
Can you imagine the power-that-be of Hello Kitty? Almost all of the Hello Kitty merchandise were sold out by the end of day two. Hundreds would queue up for the balloons. If they couldn't get a balloon today, they would come back and try their luck the next day. Children were getting squashed by inconsiderate adults *tsk tsk*. What's worst then adults squashing kids just to get a balloon, right? Smelling a lawsuit coming if the situation got uglier, velvet ropes were put up to indicate queuing area and balloon give-away session were scheduled.
If M.A.C is reading this entry, thanks for the opportunity...for two years in a row!